44 Ways to Market a Hypnosis Private Practice
Questions about how to build a private practice are among those questions I get the most. Here are some ideas, each of them from my own experiences! Comment below on which ones have been helpful to you!
1.) Buy radio ads, and negotiate the rates. They are cheap IF you are a good negotiator.
2.) Buy classified ads and run them week after week.
3.) Create a niche. Here is a 90 minute lecture on how to do this.http://www.hypnothoughts.com/group/icbch/forum/topics/how-to-find-h…
4.) Get a folding sandwich sign for the road by your office. Put it up each day.
5.) Get a business card with your picture. People respond better to them
6.) Create a good webpage, with a geographic domain
7.) Learn the keywords people search for, use them on your webpage titles.
8.) Ask you personal physician for referrals. You already have a relationship.
9.) Join a gym, become a model for your clients. You will meet people there trying to make a change, give them your card
10.) Make a really nice brochure- Here is a link so you have a templatehttp://www.hypnothoughts.com/group/icbch/forum/topics/how-to-create…
11.) Buy an ad in small local papers selling ONE service
12.) Ask friends to recommend your service to others
13.) Create a topical group on facebook and offer advice and information
14.) Start offering services online so you can get clients worldwide
15.) Join a local small business network and actually go to meetings
16.) Join the chamber of commerce and actually go to meetings
17.) Go to all the offices near yours and give them a couple flyers and brochures and introduce yourself as their “neighbor”
18.) Contact groupon or livingsocial and run a promotion
19.) Rent a billboard. Never put more than 9 words and a phone number.
20.) Use meetup and create a weekly group
21.) Join other groups in your area related to hypnosis, and become a patron of those businesses. Like the nearby yoga studio for example.
22.) Write local press releases about your service.
23.) Contact the local TV station lifestyle news editor. Tell them you are free for an interview.
24.) Put a professional sign or wrap your car
25.) Create a newsletter
26.) Ask old clients for referrals, its easier to get clients from an existing pool of clients
27.) Give away free CDs that have your contact on it
28.) List yourself in google and bing “places”
29.) Call local community organizations, volunteer to speak.
30.) Volunteer or join a board for local community organizations
31.) Invest in a professional office and furnishings
32.) Buy books and read them, related to consulting and business development
33.) Make a blog with useful info. Keyword it to your geography
34.) Create coupons and give them to your hairdresser (tip well)
35.) Tip waiters well, and leave your card.
36.) Do a postcard bulk mailing for the addresses near your business
37.) Use advertising packs that come in the mail with other local businesses
38.) Sponsor school activities and get your sign on the court or field
39.) Sponsor local sports teams
40.) Cross promote with other businesses. You market my clients, I’ll market yours.
41.) Buy bus bench ads
42.) Become a member of a church or other house of worship and teach a class
43.) Cold call other business professionals who might refer to you – DO IT!
44.) You do business at other businesses. Tell them what it is you do, and tell them to tell the employees what you do.